RESUME

RESUME

RESUME

Inspire intimate connections to create a less lonely world

According to Forbes Health, nearly 60%of couples now meet online through dating apps. As online platforms become the primary way people find love, it’s crucial for these spaces to evolve, fostering deeper, more meaningful relationships rather than just surface-level matches.

Why are all the Hinge profiles so superficial?

People on Hinge want to showcase their full range of activities and passions, but the current setup is limiting. This forces users to prioritize what stands out, often leading to trendy, repetitive responses that make it difficult to express their true, unique selves.

As more people connect online, there’s a growing need for platforms to provide more authentic ways to connect

As more people connect online, there’s a growing need for platforms to provide more authentic ways to connect

Rumors that "Running clubs are the new dating apps"

Rumors that "Running clubs are the new dating apps"

There is an ongoing trend right now where people are turning to apps like Strava to find people to go on dates with. But why?

“It felt easier to fall in love when we were sweaty from a run—like if we could survive cardio together, we could survive anything.”

How might we leverage shared activities to enhance connections on Hinge?

CURRENT HINGE

Profile section does not offer much to build deeper conversations on. While effective for initial swiping, this format lacks the depth needed to spark meaningful, lasting conversations.

PRIORITY MATRIX

JOURNEY MAPPING

Matched users often lose interest during the chatting phase, presenting a critical moment of opportunity to improve engagement. We can expand in this area by helping users deepen their connections.

✨ Introducing Ventures & Passions ✨

Connect on a deeper, more personal level.

Showcase your hidden interests

Showcase your hidden interests

Dedicated space for users to share their everyday passions

Dedicated space for users to share their everyday passions

Share your bucket list and activities that you always wanted to do…

See similarities with matches

See similarities with matches

Bond over shared passions & activities to make planning your next date easier.

NEXT STEPS

Hinge Passion Groups

Hinge Passion Groups

Activity-based gatherings can create a comfortable environment where singles can get to know each other naturally, easing the pressure and making the transition to a first date feel more organic and enjoyable.

Shoutout to the “Friendzone Project”

— HOSTED BY DIEGO AND SIRAJ

— HOSTED BY DIEGO AND SIRAJ

I stumbled upon a Hinge profile promoting this event while I was working on this project. Within just two days, more than 100 people signed up for this in-person bonding experience!

“I would pay to have more events to meet people.”

“I would pay to have more events to meet people.”

-Anonymous User

People naturally gravitate towards those who share similar interests and backgrounds

People naturally gravitate towards those who share similar interests and backgrounds

REFLECTION

Ventures and Passions goes beyond dating

Ventures and Passions goes beyond dating

Being in a new city is nerve-wrecking. People often find friends through bars, clubs, and online groups, but many have expressed that it’s extremely difficult to sustain these friendships and actually make closer connections. This is why I believe that sharing passions and hobbies with matches is crucial for staying connected.

Through this process, I focused on understanding user retention rates and strategically placing features to boost interaction without making them feel tedious. People seeking serious relationships are more willing to invest effort into personalizing their profiles, making it easier for others to learn more about them. We can leverage the digital age to help people connect faster and gain a deeper understanding of each other. My goal is to help the ball moving with conversations while allowing users to maintain control over their profiles.

I would love to expand on expanding into assisting real life interactions by having passion Hinge groups - a feature that gives users the opportunity to mingle in real life through organized events or casual meetups tailored to their interests.

Being in a new city is nerve-wrecking. People often find friends through bars, clubs, and online groups, but many have expressed that it’s extremely difficult to sustain these friendships and actually make closer connections. This is why I believe that sharing passions and hobbies with matches is crucial for staying connected.

Through this process, I focused on understanding user retention rates and strategically placing features to boost interaction without making them feel tedious. People seeking serious relationships are more willing to invest effort into personalizing their profiles, making it easier for others to learn more about them. We can leverage the digital age to help people connect faster and gain a deeper understanding of each other. My goal is to help the ball moving with conversations while allowing users to maintain control over their profiles.

I would love to expand on expanding into assisting real life interactions by having passion Hinge groups - a feature that gives users the opportunity to mingle in real life through organized events or casual meetups tailored to their interests.